{"id":6118,"date":"2026-03-13T08:29:32","date_gmt":"2026-03-13T07:29:32","guid":{"rendered":"https:\/\/tryus.de\/?post_type=glossar&#038;p=6118"},"modified":"2026-03-13T08:30:59","modified_gmt":"2026-03-13T07:30:59","slug":"auffindbarkeit","status":"publish","type":"glossar","link":"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/","title":{"rendered":"Auffindbarkeit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6118\" class=\"elementor elementor-6118\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1976decf e-flex e-con-boxed e-con e-parent\" data-id=\"1976decf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b308a elementor-widget elementor-widget-glossary_breadcrumb\" data-id=\"33b308a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossary_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumb\"><ul class=\"glossary-breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/tryus.de\/en\/glossar\/\"><span itemprop=\"name\">Glossar<\/span><\/a><meta itemprop=\"position\" content=\"1\" \/><span class=\"glossary-separator\"> | <\/span><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" class=\"glossary-current-page\">Auffindbarkeit<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c54f8c h1-title elementor-widget elementor-widget-heading\" data-id=\"39c54f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Auffindbarkeit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ca422cf e-flex e-con-boxed e-con e-parent\" data-id=\"6ca422cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-476351b e-con-full e-flex e-con e-child\" data-id=\"476351b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14288730 elementor-widget elementor-widget-text-editor\" data-id=\"14288730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-69b28d15-965c-8332-8ea9-8a3fc762e1a4-13\" data-testid=\"conversation-turn-30\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b4f1f4e6-22f1-4c15-9fce-5a033480a047\" data-message-model-slug=\"gpt-5-3\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><h2 data-start=\"0\" data-end=\"31\"><strong data-start=\"0\" data-end=\"31\">Auffindbarkeit \u2013 Definition<\/strong><\/h2><p data-start=\"33\" data-end=\"311\">Auffindbarkeit beschreibt, wie leicht Inhalte, Websites, Produkte oder Informationen im Internet gefunden werden k\u00f6nnen. Gemeint ist damit, ob und wie gut Nutzer:innen ein bestimmtes Angebot \u00fcber Suchmaschinen, KI-Systeme, Plattformen oder direkte Suchanfragen entdecken k\u00f6nnen.<\/p><p data-start=\"313\" data-end=\"452\">Eine hohe Auffindbarkeit bedeutet, dass relevante Inhalte bei passenden Suchanfragen schnell erscheinen und f\u00fcr Nutzer:innen sichtbar sind.<\/p><h3 data-start=\"456\" data-end=\"490\"><strong data-start=\"456\" data-end=\"490\">Was geh\u00f6rt zur Auffindbarkeit?<\/strong><\/h3><p data-start=\"492\" data-end=\"705\">Die Auffindbarkeit wird von verschiedenen Faktoren beeinflusst, die bestimmen, ob Inhalte von Suchsystemen erkannt und korrekt eingeordnet werden k\u00f6nnen. Dazu z\u00e4hlen sowohl technische als auch inhaltliche Aspekte.<\/p><p data-start=\"707\" data-end=\"743\">Wichtige Faktoren sind zum Beispiel:<\/p><ul data-start=\"745\" data-end=\"1003\"><li data-section-id=\"uqtnn5\" data-start=\"745\" data-end=\"789\"><p data-start=\"747\" data-end=\"789\">relevante und klar strukturierte Inhalte<\/p><\/li><li data-section-id=\"1ewt6l2\" data-start=\"790\" data-end=\"829\"><p data-start=\"792\" data-end=\"829\">passende Keywords oder Suchbegriffe<\/p><\/li><li data-section-id=\"7ktbdn\" data-start=\"830\" data-end=\"870\"><p data-start=\"832\" data-end=\"870\">gute technische Struktur der Website<\/p><\/li><li data-section-id=\"1ujf5ej\" data-start=\"871\" data-end=\"913\"><p data-start=\"873\" data-end=\"913\">interne Verlinkungen zwischen Inhalten<\/p><\/li><li data-section-id=\"1kz1my0\" data-start=\"914\" data-end=\"950\"><p data-start=\"916\" data-end=\"950\">thematische Relevanz und Kontext<\/p><\/li><li data-section-id=\"e1vuu2\" data-start=\"951\" data-end=\"1003\"><p data-start=\"953\" data-end=\"1003\">Erw\u00e4hnungen oder Verlinkungen auf anderen Websites<\/p><\/li><\/ul><h3 data-start=\"1007\" data-end=\"1047\"><strong data-start=\"1007\" data-end=\"1047\">Wof\u00fcr wird Auffindbarkeit verwendet?<\/strong><\/h3><p data-start=\"1049\" data-end=\"1271\">Auffindbarkeit ist ein zentraler Faktor f\u00fcr digitale Sichtbarkeit. Unternehmen, Organisationen oder Content-Plattformen m\u00f6chten sicherstellen, dass ihre Inhalte von potenziellen Nutzer:innen schnell gefunden werden k\u00f6nnen.<\/p><p data-start=\"1273\" data-end=\"1421\">Eine gute Auffindbarkeit hilft dabei, mehr <strong data-start=\"1316\" data-end=\"1360\">Besucher:innen, Anfragen oder Kund:innen<\/strong> zu erreichen und Informationen gezielt zug\u00e4nglich zu machen.<\/p><h3 data-start=\"1425\" data-end=\"1456\"><strong data-start=\"1425\" data-end=\"1456\">Unterschied zu Sichtbarkeit<\/strong><\/h3><p data-start=\"1458\" data-end=\"1560\">Sichtbarkeit beschreibt, wie pr\u00e4sent eine Website oder Marke in Suchergebnissen oder KI-Antworten ist.<\/p><p data-start=\"1562\" data-end=\"1738\">Auffindbarkeit bezieht sich st\u00e4rker darauf, <strong data-start=\"1606\" data-end=\"1657\">ob Inhalte grunds\u00e4tzlich gefunden werden k\u00f6nnen<\/strong>, zum Beispiel durch passende Suchbegriffe, Struktur oder thematische Einordnung.<\/p><h3 data-start=\"1742\" data-end=\"1774\"><strong data-start=\"1742\" data-end=\"1774\">Beispiele f\u00fcr Auffindbarkeit<\/strong><\/h3><p data-start=\"1776\" data-end=\"2098\" data-is-last-node=\"\" data-is-only-node=\"\">ein Blogartikel erscheint bei einer relevanten Suchanfrage in Google<br data-start=\"1844\" data-end=\"1847\" \/>ein Glossarbegriff wird von einer KI als Quelle genutzt<br data-start=\"1902\" data-end=\"1905\" \/>eine Produktseite wird \u00fcber eine Suchfunktion auf einer Website gefunden<br data-start=\"1977\" data-end=\"1980\" \/>ein Unternehmen erscheint bei einer regionalen Suchanfrage<br data-start=\"2038\" data-end=\"2041\" \/>ein Fachartikel wird \u00fcber ein bestimmtes Keyword entdeckt<\/p><\/div><\/div><\/div><\/div><div class=\"z-0 flex min-h-[46px] justify-start\">\u00a0<\/div><div class=\"mt-3 w-full empty:hidden\"><div class=\"text-center\">\u00a0<\/div><\/div><\/div><\/div><\/article><\/div><div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0ef9d7 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d0ef9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2332f88 elementor-widget elementor-widget-html\" data-id=\"2332f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .sticked {\n    position: -webkit-sticky; \/* Unterst\u00fctzung f\u00fcr Safari *\/\n    position: sticky;\n    top: 120px; \/* Der Abstand zum oberen Rand, wenn es fixiert ist *\/\n    z-index: 100; \/* Sorgt daf\u00fcr, dass der Kasten \u00fcber anderen Inhalten bleibt *\/\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7876801f elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_list\" data-id=\"7876801f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Filmproduktion<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bcbd5e4 e-con-full sticked e-flex e-con e-child\" data-id=\"3bcbd5e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9056c6 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7c9056c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar Navigation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713a176 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_nav\" data-id=\"713a176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6290a4e4 e-con-full sticked e-flex e-con e-child\" data-id=\"6290a4e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d37fd77 e-con-full e-flex e-con e-child\" data-id=\"2d37fd77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fabc38a elementor-widget elementor-widget-image\" data-id=\"2fabc38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png\" class=\"attachment-large size-large wp-image-3882\" alt=\"\" srcset=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png 1024w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-300x300.png 300w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-150x150.png 150w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c8aad84 e-con-full e-flex e-con e-child\" data-id=\"3c8aad84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ba914c elementor-widget elementor-widget-heading\" data-id=\"56ba914c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Thomas M.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0b4128 elementor-widget elementor-widget-heading\" data-id=\"2f0b4128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Allrounder<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f9a620 elementor-widget elementor-widget-html\" data-id=\"23f9a620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .contact-wrapper {\n        color: #FFFFFF !important;\n        position: relative;\n    }\n\n    \/* Einheitliche Gr\u00f6\u00dfe & Font *\/\n    .contact-wrapper p, \n    .contact-wrapper a, \n    #copy-status {\n        font-family: 'DM Sans', sans-serif !important;\n        font-size: 16px !important;\n        color: #FFFFFF !important;\n        margin: 0 !important;\n        line-height: 1.5 !important;\n    }\n\n    \/* Die Fragen: Bold *\/\n    .contact-wrapper p {\n        font-weight: 700 !important;\n        margin-bottom: 20px !important;\n    }\n\n    \/* Die Links: Regular *\/\n    .contact-wrapper a {\n        font-weight: 400 !important;\n        text-decoration: none !important;\n        display: flex;\n        align-items: center;\n        margin-top: 5px !important;\n        cursor: pointer;\n    }\n\n    .contact-icon {\n        width: 18px;\n        height: auto;\n        margin-right: 10px;\n    }\n\n    .contact-wrapper a:hover {\n        text-decoration: underline !important;\n    }\n\n    \/* Meldung f\u00fcr die Zwischenablage *\/\n    #copy-status {\n        display: none;\n        font-size: 12px !important;\n        color: #00FFCC !important; \/* Kurzes optisches Feedback in Mint\/Gr\u00fcn *\/\n        margin-left: 28px !important;\n        font-weight: 400 !important;\n    }\n<\/style>\n\n<div class=\"contact-wrapper\">\n    <p>\n        Fragen? Einfach anrufen!\n        <a href=\"tel:+4952079584091\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/anruf-2-1.png\" class=\"contact-icon\" alt=\"Telefon\">\n            +49 5207 9584091\n        <\/a>\n    <\/p>\n\n    <p>\n        Schreib mir per Mail!\n        <a href=\"javascript:void(0);\" onclick=\"copyEmailToClipboard('info@tryus.de')\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/umschlag-2-1.png\" class=\"contact-icon\" alt=\"Email\">\n            info@tryus.de\n        <\/a>\n        <span id=\"copy-status\">E-Mail kopiert!<\/span>\n    <\/p>\n<\/div>\n\n<script>\nfunction copyEmailToClipboard(text) {\n    navigator.clipboard.writeText(text).then(function() {\n        var status = document.getElementById(\"copy-status\");\n        status.style.display = \"block\";\n        \n        \/\/ Nach 2 Sekunden verschwindet die Meldung wieder\n        setTimeout(function() {\n            status.style.display = \"none\";\n        }, 2000);\n    }, function(err) {\n        console.error('Fehler beim Kopieren: ', err);\n    });\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56552b4a elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"56552b4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b36c8a9 h1-title elementor-widget elementor-widget-heading\" data-id=\"5b36c8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-278bcbee e-con-full e-flex e-con e-child\" data-id=\"278bcbee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccf73a5 elementor-widget elementor-widget-glossar_nav\" data-id=\"3ccf73a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67909c7e elementor-widget elementor-widget-glossar_list\" data-id=\"67909c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Filmproduktion<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","class_list":["post-6118","glossar","type-glossar","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auffindbarkeit - tryus.de | Web | Video | Film<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auffindbarkeit - tryus.de | Web | Video | Film\" \/>\n<meta property=\"og:description\" content=\"Glossar | Auffindbarkeit Auffindbarkeit Auffindbarkeit \u2013 Definition Auffindbarkeit beschreibt, wie leicht Inhalte, Websites, Produkte oder Informationen im Internet gefunden werden k\u00f6nnen. Gemeint ist damit, ob und wie gut Nutzer:innen ein bestimmtes Angebot \u00fcber Suchmaschinen, KI-Systeme, Plattformen oder direkte Suchanfragen entdecken k\u00f6nnen. Eine hohe Auffindbarkeit bedeutet, dass relevante Inhalte bei passenden Suchanfragen schnell erscheinen und f\u00fcr [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\" \/>\n<meta property=\"og:site_name\" content=\"tryus.de | Web | Video | Film\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T07:30:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/auffindbarkeit\\\/\",\"url\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/auffindbarkeit\\\/\",\"name\":\"Auffindbarkeit - tryus.de | Web | Video | Film\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/auffindbarkeit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/auffindbarkeit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\",\"datePublished\":\"2026-03-13T07:29:32+00:00\",\"dateModified\":\"2026-03-13T07:30:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/auffindbarkeit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/auffindbarkeit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/auffindbarkeit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\",\"contentUrl\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/auffindbarkeit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/tryus.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Auffindbarkeit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#website\",\"url\":\"https:\\\/\\\/tryus.de\\\/\",\"name\":\"TryUs.de | Web | Video | Film\",\"description\":\"Unsere Online Agentur leistet Webdesign, Shop-Entwicklung, Social Media Marketing und Social Recruiting. F\u00fcr Ihren digitalen Erfolg! Try Us!\",\"publisher\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tryus.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#organization\",\"name\":\"TryUs GmbH\",\"url\":\"https:\\\/\\\/tryus.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/wordpress.p697937.webspaceconfig.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-tryus-de-black-1-scaled.png\",\"contentUrl\":\"http:\\\/\\\/wordpress.p697937.webspaceconfig.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-tryus-de-black-1-scaled.png\",\"width\":2560,\"height\":542,\"caption\":\"TryUs GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/tryus.de\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@TryUsGmbH\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Auffindbarkeit - tryus.de | Web | Video | Film","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/","og_locale":"en_US","og_type":"article","og_title":"Auffindbarkeit - tryus.de | Web | Video | Film","og_description":"Glossar | Auffindbarkeit Auffindbarkeit Auffindbarkeit \u2013 Definition Auffindbarkeit beschreibt, wie leicht Inhalte, Websites, Produkte oder Informationen im Internet gefunden werden k\u00f6nnen. Gemeint ist damit, ob und wie gut Nutzer:innen ein bestimmtes Angebot \u00fcber Suchmaschinen, KI-Systeme, Plattformen oder direkte Suchanfragen entdecken k\u00f6nnen. Eine hohe Auffindbarkeit bedeutet, dass relevante Inhalte bei passenden Suchanfragen schnell erscheinen und f\u00fcr [&hellip;]","og_url":"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/","og_site_name":"tryus.de | Web | Video | Film","article_modified_time":"2026-03-13T07:30:59+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tryus.de\/glossar\/begriff\/auffindbarkeit\/","url":"https:\/\/tryus.de\/glossar\/begriff\/auffindbarkeit\/","name":"Auffindbarkeit - tryus.de | Web | Video | Film","isPartOf":{"@id":"https:\/\/tryus.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/auffindbarkeit\/#primaryimage"},"image":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/auffindbarkeit\/#primaryimage"},"thumbnailUrl":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","datePublished":"2026-03-13T07:29:32+00:00","dateModified":"2026-03-13T07:30:59+00:00","breadcrumb":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/auffindbarkeit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tryus.de\/glossar\/begriff\/auffindbarkeit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tryus.de\/glossar\/begriff\/auffindbarkeit\/#primaryimage","url":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","contentUrl":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tryus.de\/glossar\/begriff\/auffindbarkeit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/tryus.de\/"},{"@type":"ListItem","position":2,"name":"Auffindbarkeit"}]},{"@type":"WebSite","@id":"https:\/\/tryus.de\/#website","url":"https:\/\/tryus.de\/","name":"TryUs.de | Web | Video | Film","description":"Unsere Online Agentur leistet Webdesign, Shop-Entwicklung, Social Media Marketing und Social Recruiting. F\u00fcr Ihren digitalen Erfolg! Try Us!","publisher":{"@id":"https:\/\/tryus.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tryus.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tryus.de\/#organization","name":"TryUs GmbH","url":"https:\/\/tryus.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tryus.de\/#\/schema\/logo\/image\/","url":"http:\/\/wordpress.p697937.webspaceconfig.de\/wp-content\/uploads\/2025\/10\/cropped-tryus-de-black-1-scaled.png","contentUrl":"http:\/\/wordpress.p697937.webspaceconfig.de\/wp-content\/uploads\/2025\/10\/cropped-tryus-de-black-1-scaled.png","width":2560,"height":542,"caption":"TryUs GmbH"},"image":{"@id":"https:\/\/tryus.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/tryus.de\/","https:\/\/www.youtube.com\/@TryUsGmbH"]}]}},"_links":{"self":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/6118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":2,"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/6118\/revisions"}],"predecessor-version":[{"id":6121,"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/6118\/revisions\/6121"}],"wp:attachment":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/media?parent=6118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}