{"id":6069,"date":"2026-03-12T11:38:49","date_gmt":"2026-03-12T10:38:49","guid":{"rendered":"https:\/\/tryus.de\/?post_type=glossar&#038;p=6069"},"modified":"2026-03-12T11:40:53","modified_gmt":"2026-03-12T10:40:53","slug":"eeat","status":"publish","type":"glossar","link":"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/","title":{"rendered":"EEAT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6069\" class=\"elementor elementor-6069\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e304d4 e-flex e-con-boxed e-con e-parent\" data-id=\"10e304d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f006b24 elementor-widget elementor-widget-glossary_breadcrumb\" data-id=\"1f006b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossary_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumb\"><ul class=\"glossary-breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/tryus.de\/en\/glossar\/\"><span itemprop=\"name\">Glossar<\/span><\/a><meta itemprop=\"position\" content=\"1\" \/><span class=\"glossary-separator\"> | <\/span><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" class=\"glossary-current-page\">EEAT<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12489381 h1-title elementor-widget elementor-widget-heading\" data-id=\"12489381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EEAT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dd35deb e-flex e-con-boxed e-con e-parent\" data-id=\"7dd35deb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7260f9 e-con-full e-flex e-con e-child\" data-id=\"f7260f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfd73b1 elementor-widget elementor-widget-text-editor\" data-id=\"7cfd73b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"0\" data-end=\"24\"><strong data-start=\"0\" data-end=\"24\">E-E-A-T \u2013 Definition<\/strong><\/h2><p data-start=\"26\" data-end=\"343\">E-E-A-T steht f\u00fcr <strong data-start=\"44\" data-end=\"108\">Experience, Expertise, Authoritativeness und Trustworthiness<\/strong> und beschreibt ein Qualit\u00e4tskonzept von Google zur Bewertung von Inhalten im Internet. Es hilft Suchmaschinen dabei einzusch\u00e4tzen, wie vertrauensw\u00fcrdig, fachlich fundiert und relevant eine Website oder ein Inhalt f\u00fcr Nutzer:innen ist.<\/p><p data-start=\"345\" data-end=\"540\">Das Konzept wird vor allem genutzt, um zu beurteilen, ob Inhalte von qualifizierten Quellen stammen und ob sie zuverl\u00e4ssig genug sind, um in Suchergebnissen oder KI-Antworten angezeigt zu werden.<\/p><h3 data-start=\"544\" data-end=\"570\"><strong data-start=\"544\" data-end=\"570\">Was geh\u00f6rt zu E-E-A-T?<\/strong><\/h3><p data-start=\"572\" data-end=\"688\">E-E-A-T setzt sich aus vier zentralen Faktoren zusammen, die die Qualit\u00e4t und Glaubw\u00fcrdigkeit von Inhalten bewerten:<\/p><ul data-start=\"690\" data-end=\"1312\"><li data-section-id=\"q6ramq\" data-start=\"690\" data-end=\"847\"><p data-start=\"692\" data-end=\"847\"><strong data-start=\"692\" data-end=\"719\">Experience (Erfahrung):<\/strong> Die Inhalte basieren auf praktischer Erfahrung oder realer Nutzung, zum Beispiel bei Produktbewertungen oder Praxisberichten.<\/p><\/li><li data-section-id=\"gkey9h\" data-start=\"848\" data-end=\"994\"><p data-start=\"850\" data-end=\"994\"><strong data-start=\"850\" data-end=\"877\">Expertise (Fachwissen):<\/strong> Die Inhalte zeigen fundiertes Wissen zu einem Thema und werden idealerweise von fachkundigen Autor:innen erstellt.<\/p><\/li><li data-section-id=\"pq2mnp\" data-start=\"995\" data-end=\"1126\"><p data-start=\"997\" data-end=\"1126\"><strong data-start=\"997\" data-end=\"1031\">Authoritativeness (Autorit\u00e4t):<\/strong> Die Website oder Autor:innen gelten in einem bestimmten Themenbereich als anerkannte Quelle.<\/p><\/li><li data-section-id=\"m7ryig\" data-start=\"1127\" data-end=\"1312\"><p data-start=\"1129\" data-end=\"1312\"><strong data-start=\"1129\" data-end=\"1172\">Trustworthiness (Vertrauensw\u00fcrdigkeit):<\/strong> Inhalte und Website wirken transparent, korrekt und zuverl\u00e4ssig, zum Beispiel durch klare Quellen, Impressum oder sichere Website-Struktur.<\/p><\/li><\/ul><h3 data-start=\"1316\" data-end=\"1349\"><strong data-start=\"1316\" data-end=\"1349\">Wof\u00fcr wird E-E-A-T verwendet?<\/strong><\/h3><p data-start=\"1351\" data-end=\"1647\">E-E-A-T wird genutzt, um die Qualit\u00e4t von Online-Inhalten zu bewerten und hochwertige, vertrauensw\u00fcrdige Informationen in Suchergebnissen zu bevorzugen. Besonders wichtig ist das bei Themen, die einen starken Einfluss auf das Leben von Menschen haben k\u00f6nnen, etwa Gesundheit, Finanzen oder Recht.<\/p><p data-start=\"1649\" data-end=\"1841\">Auch f\u00fcr Unternehmen und Marken ist E-E-A-T relevant, da eine hohe Vertrauensw\u00fcrdigkeit und fachliche Autorit\u00e4t die <strong data-start=\"1765\" data-end=\"1814\">Sichtbarkeit in Suchmaschinen und KI-Systemen<\/strong> positiv beeinflussen kann.<\/p><h3 data-start=\"1845\" data-end=\"1891\"><strong data-start=\"1845\" data-end=\"1891\">Unterschied zu klassischen Rankingfaktoren<\/strong><\/h3><p data-start=\"1893\" data-end=\"2003\">Klassische SEO-Rankingfaktoren beziehen sich oft auf technische Aspekte wie Ladezeit, Keywords oder Backlinks.<\/p><p data-start=\"2005\" data-end=\"2260\">E-E-A-T bewertet hingegen st\u00e4rker die <strong data-start=\"2043\" data-end=\"2105\">Qualit\u00e4t, Glaubw\u00fcrdigkeit und Expertise der Inhalte selbst<\/strong>. Es erg\u00e4nzt technische Rankingfaktoren und hilft Suchmaschinen dabei, vertrauensw\u00fcrdige Informationen von weniger zuverl\u00e4ssigen Inhalten zu unterscheiden.<\/p><h3 data-start=\"2264\" data-end=\"2297\"><strong data-start=\"2264\" data-end=\"2297\">Beispiele f\u00fcr E-E-A-T-Signale<\/strong><\/h3><p data-start=\"2299\" data-end=\"2577\" data-is-last-node=\"\" data-is-only-node=\"\">Autor:innen mit klar ausgewiesener Fachkompetenz<br data-start=\"2347\" data-end=\"2350\" \/>Transparente Informationen \u00fcber Unternehmen oder Redaktion<br data-start=\"2408\" data-end=\"2411\" \/>Quellenangaben und nachvollziehbare Daten<br data-start=\"2452\" data-end=\"2455\" \/>hochwertige Fachartikel oder ausf\u00fchrliche Ratgeber<br data-start=\"2505\" data-end=\"2508\" \/>Erw\u00e4hnungen oder Empfehlungen durch andere vertrauensw\u00fcrdige Websites<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ebf618 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11ebf618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57017b elementor-widget elementor-widget-html\" data-id=\"c57017b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .sticked {\n    position: -webkit-sticky; \/* Unterst\u00fctzung f\u00fcr Safari *\/\n    position: sticky;\n    top: 120px; \/* Der Abstand zum oberen Rand, wenn es fixiert ist *\/\n    z-index: 100; \/* Sorgt daf\u00fcr, dass der Kasten \u00fcber anderen Inhalten bleibt *\/\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d60241c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_list\" data-id=\"1d60241c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Film production<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ccc9cd8 e-con-full sticked e-flex e-con e-child\" data-id=\"3ccc9cd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d528c84 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7d528c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar Navigation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4033c2b9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_nav\" data-id=\"4033c2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13d24603 e-con-full sticked e-flex e-con e-child\" data-id=\"13d24603\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1d4550bf e-con-full e-flex e-con e-child\" data-id=\"1d4550bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2165570e elementor-widget elementor-widget-image\" data-id=\"2165570e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png\" class=\"attachment-large size-large wp-image-3882\" alt=\"\" srcset=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png 1024w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-300x300.png 300w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-150x150.png 150w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebc3dc e-con-full e-flex e-con e-child\" data-id=\"ebc3dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7f33b5 elementor-widget elementor-widget-heading\" data-id=\"7f7f33b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Thomas M.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e3bfd elementor-widget elementor-widget-heading\" data-id=\"35e3bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Allrounder<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63012050 elementor-widget elementor-widget-html\" data-id=\"63012050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .contact-wrapper {\n        color: #FFFFFF !important;\n        position: relative;\n    }\n\n    \/* Einheitliche Gr\u00f6\u00dfe & Font *\/\n    .contact-wrapper p, \n    .contact-wrapper a, \n    #copy-status {\n        font-family: 'DM Sans', sans-serif !important;\n        font-size: 16px !important;\n        color: #FFFFFF !important;\n        margin: 0 !important;\n        line-height: 1.5 !important;\n    }\n\n    \/* Die Fragen: Bold *\/\n    .contact-wrapper p {\n        font-weight: 700 !important;\n        margin-bottom: 20px !important;\n    }\n\n    \/* Die Links: Regular *\/\n    .contact-wrapper a {\n        font-weight: 400 !important;\n        text-decoration: none !important;\n        display: flex;\n        align-items: center;\n        margin-top: 5px !important;\n        cursor: pointer;\n    }\n\n    .contact-icon {\n        width: 18px;\n        height: auto;\n        margin-right: 10px;\n    }\n\n    .contact-wrapper a:hover {\n        text-decoration: underline !important;\n    }\n\n    \/* Meldung f\u00fcr die Zwischenablage *\/\n    #copy-status {\n        display: none;\n        font-size: 12px !important;\n        color: #00FFCC !important; \/* Kurzes optisches Feedback in Mint\/Gr\u00fcn *\/\n        margin-left: 28px !important;\n        font-weight: 400 !important;\n    }\n<\/style>\n\n<div class=\"contact-wrapper\">\n    <p>\n        Questions? Just give us a call!\n        <a href=\"tel:+4952079584091\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/anruf-2-1.png\" class=\"contact-icon\" alt=\"Telefon\">\n            +49 5207 9584091\n        <\/a>\n    <\/p>\n\n    <p>\n        Send me an email!\n        <a href=\"javascript:void(0);\" onclick=\"copyEmailToClipboard('info@tryus.de')\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/umschlag-2-1.png\" class=\"contact-icon\" alt=\"Email\">\n            info@tryus.de\n        <\/a>\n        <span id=\"copy-status\">E-Mail kopiert!<\/span>\n    <\/p>\n<\/div>\n\n<script>\nfunction copyEmailToClipboard(text) {\n    navigator.clipboard.writeText(text).then(function() {\n        var status = document.getElementById(\"copy-status\");\n        status.style.display = \"block\";\n        \n        \/\/ Nach 2 Sekunden verschwindet die Meldung wieder\n        setTimeout(function() {\n            status.style.display = \"none\";\n        }, 2000);\n    }, function(err) {\n        console.error('Fehler beim Kopieren: ', err);\n    });\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42292f5 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"42292f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3f8b9 h1-title elementor-widget elementor-widget-heading\" data-id=\"fc3f8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-137cf7ce e-con-full e-flex e-con e-child\" data-id=\"137cf7ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25a03204 elementor-widget elementor-widget-glossar_nav\" data-id=\"25a03204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c5aa74 elementor-widget elementor-widget-glossar_list\" data-id=\"15c5aa74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Film production<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","class_list":["post-6069","glossar","type-glossar","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EEAT - tryus.de | Web | Video | Film<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EEAT - tryus.de | Web | Video | Film\" \/>\n<meta property=\"og:description\" content=\"Glossar | EEAT EEAT E-E-A-T \u2013 Definition E-E-A-T steht 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