{"id":4051,"date":"2026-01-09T16:25:49","date_gmt":"2026-01-09T15:25:49","guid":{"rendered":"https:\/\/tryus.de\/?post_type=glossar&#038;p=4051"},"modified":"2026-01-09T16:26:33","modified_gmt":"2026-01-09T15:26:33","slug":"tracking","status":"publish","type":"glossar","link":"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/","title":{"rendered":"Tracking"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4051\" class=\"elementor elementor-4051\">\n\t\t\t\t<div class=\"elementor-element elementor-element-433ccda3 e-flex e-con-boxed e-con e-parent\" data-id=\"433ccda3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fef25ba elementor-widget elementor-widget-glossary_breadcrumb\" data-id=\"5fef25ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossary_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumb\"><ul class=\"glossary-breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/tryus.de\/en\/glossar\/\"><span itemprop=\"name\">Glossar<\/span><\/a><meta itemprop=\"position\" content=\"1\" \/><span class=\"glossary-separator\"> | <\/span><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" class=\"glossary-current-page\">Tracking<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba63d12 h1-title elementor-widget elementor-widget-heading\" data-id=\"4ba63d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tracking<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c97d1a e-flex e-con-boxed e-con e-parent\" data-id=\"9c97d1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52c3898c e-con-full e-flex e-con e-child\" data-id=\"52c3898c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-546d7f5a elementor-widget elementor-widget-text-editor\" data-id=\"546d7f5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Tracking \u2013 Definition<\/h2><p><strong>Tracking<\/strong> beschreibt im digitalen Kontext die Erfassung, Speicherung und Auswertung von Nutzerverhalten auf Webseiten, in Apps oder bei Werbemitteln. Ziel ist es, durch Daten zu verstehen, wie Besucher:innen mit einem digitalen Produkt interagieren, welche Wege sie nehmen und an welchen Stellen sie den Prozess abbrechen, um darauf basierend Optimierungen vorzunehmen.<\/p><h3>\u00a0<\/h3><h3>Was geh\u00f6rt zum Tracking?<\/h3><p>Zum Tracking z\u00e4hlen die Implementierung von Analyse-Skripten (z. B. Pixel oder Tags), das Setzen von Cookies sowie die Definition von Zielereignissen (Events), wie das Klicken eines Buttons oder das Absenden eines Formulars. Auch das server- oder clientseitige Erfassen von Ger\u00e4tedaten, Herkunftsquellen (Referrer) und die Verweildauer sind wesentliche Bestandteile der Datenerhebung.<\/p><h3>\u00a0<\/h3><h3>Wof\u00fcr wird Tracking verwendet?<\/h3><p>Tracking wird eingesetzt, um den Erfolg von Marketing-Ma\u00dfnahmen messbar zu machen und die User Experience datenbasiert zu verbessern. Es erm\u00f6glicht Unternehmen, Marketing-Budgets effizienter zu verteilen, Konversionspfade zu analysieren und Personalisierungen vorzunehmen. Zudem ist es die technische Grundlage f\u00fcr Remarketing, bei dem Nutzer:innen gezielt erneut angesprochen werden.<\/p><h3>\u00a0<\/h3><h3>Unterschied zu Analytics und Datenschutz<\/h3><p><strong>Analytics<\/strong> ist die \u00fcbergeordnete Interpretation und Visualisierung der gesammelten Daten (das \u201eWarum\u201c und \u201eWas\u201c). <strong>Privacy Policy<\/strong> (z. B. DSGVO) bildet den rechtlichen Rahmen, der festlegt, welche Daten unter welchen Bedingungen (Consent) erhoben werden d\u00fcrfen. <strong>Tracking<\/strong> ist der rein technische Vorgang der Datensammlung \u2013 also das Beobachten und Protokollieren der einzelnen Nutzeraktionen.<\/p><h3>\u00a0<\/h3><h3>Beispiele f\u00fcr Tracking-Methoden<\/h3><ul><li>Event-Tracking (z. B. Klicks auf PDF-Downloads oder Video-Plays)<\/li><li>E-Commerce-Tracking (Erfassung von Warenkorb-Werten und K\u00e4ufen)<\/li><li>Scroll-Tracking (Wie weit lesen Nutzer:innen einen Artikel?)<\/li><li>UTM-Parameter zur Identifikation von Werbequellen<\/li><li>Conversion-Tracking zur Messung des Kampagnenerfolgs<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9be8cc elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a9be8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3bf20e elementor-widget elementor-widget-html\" data-id=\"2c3bf20e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .sticked {\n    position: -webkit-sticky; \/* Unterst\u00fctzung f\u00fcr Safari *\/\n    position: sticky;\n    top: 120px; \/* Der Abstand zum oberen Rand, wenn es fixiert ist *\/\n    z-index: 100; \/* Sorgt daf\u00fcr, dass der Kasten \u00fcber anderen Inhalten bleibt *\/\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f6fd0b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_list\" data-id=\"45f6fd0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Film production<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3713ca9a e-con-full sticked e-flex e-con e-child\" data-id=\"3713ca9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22058489 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"22058489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar Navigation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1627df55 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_nav\" data-id=\"1627df55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62b1873 e-con-full sticked e-flex e-con e-child\" data-id=\"62b1873\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3aba1420 e-con-full e-flex e-con e-child\" data-id=\"3aba1420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dea32ad elementor-widget elementor-widget-image\" data-id=\"6dea32ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png\" class=\"attachment-large size-large wp-image-3882\" alt=\"\" srcset=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png 1024w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-300x300.png 300w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-150x150.png 150w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53cdab3c e-con-full e-flex e-con e-child\" data-id=\"53cdab3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7143211a elementor-widget elementor-widget-heading\" data-id=\"7143211a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Thomas M.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7925f32a elementor-widget elementor-widget-heading\" data-id=\"7925f32a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Allrounder<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7d0cad elementor-widget elementor-widget-html\" data-id=\"3f7d0cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .contact-wrapper {\n        color: #FFFFFF !important;\n        position: relative;\n    }\n\n    \/* Einheitliche Gr\u00f6\u00dfe & Font *\/\n    .contact-wrapper p, \n    .contact-wrapper a, \n    #copy-status {\n        font-family: 'DM Sans', sans-serif !important;\n        font-size: 16px !important;\n        color: #FFFFFF !important;\n        margin: 0 !important;\n        line-height: 1.5 !important;\n    }\n\n    \/* Die Fragen: Bold *\/\n    .contact-wrapper p {\n        font-weight: 700 !important;\n        margin-bottom: 20px !important;\n    }\n\n    \/* Die Links: Regular *\/\n    .contact-wrapper a {\n        font-weight: 400 !important;\n        text-decoration: none !important;\n        display: flex;\n        align-items: center;\n        margin-top: 5px !important;\n        cursor: pointer;\n    }\n\n    .contact-icon {\n        width: 18px;\n        height: auto;\n        margin-right: 10px;\n    }\n\n    .contact-wrapper a:hover {\n        text-decoration: underline !important;\n    }\n\n    \/* Meldung f\u00fcr die Zwischenablage *\/\n    #copy-status {\n        display: none;\n        font-size: 12px !important;\n        color: #00FFCC !important; \/* Kurzes optisches Feedback in Mint\/Gr\u00fcn *\/\n        margin-left: 28px !important;\n        font-weight: 400 !important;\n    }\n<\/style>\n\n<div class=\"contact-wrapper\">\n    <p>\n        Questions? Just give us a call!\n        <a href=\"tel:+4952079584091\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/anruf-2-1.png\" class=\"contact-icon\" alt=\"Telefon\">\n            +49 5207 9584091\n        <\/a>\n    <\/p>\n\n    <p>\n        Send me an email!\n        <a href=\"javascript:void(0);\" onclick=\"copyEmailToClipboard('info@tryus.de')\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/umschlag-2-1.png\" class=\"contact-icon\" alt=\"Email\">\n            info@tryus.de\n        <\/a>\n        <span id=\"copy-status\">E-Mail kopiert!<\/span>\n    <\/p>\n<\/div>\n\n<script>\nfunction copyEmailToClipboard(text) {\n    navigator.clipboard.writeText(text).then(function() {\n        var status = document.getElementById(\"copy-status\");\n        status.style.display = \"block\";\n        \n        \/\/ Nach 2 Sekunden verschwindet die Meldung wieder\n        setTimeout(function() {\n            status.style.display = \"none\";\n        }, 2000);\n    }, function(err) {\n        console.error('Fehler beim Kopieren: ', err);\n    });\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16aed5e9 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"16aed5e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501b4ad9 h1-title elementor-widget elementor-widget-heading\" data-id=\"501b4ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-795e5bea e-con-full e-flex e-con e-child\" data-id=\"795e5bea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd24ffd elementor-widget elementor-widget-glossar_nav\" data-id=\"4fd24ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ff052 elementor-widget elementor-widget-glossar_list\" data-id=\"37ff052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Film production<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","class_list":["post-4051","glossar","type-glossar","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tracking - tryus.de | Web | Video | Film<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking - tryus.de | Web | Video | Film\" \/>\n<meta property=\"og:description\" content=\"Glossar | Tracking Tracking Tracking \u2013 Definition Tracking beschreibt im digitalen Kontext die Erfassung, Speicherung und Auswertung von Nutzerverhalten auf Webseiten, in Apps oder bei Werbemitteln. 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