{"id":4027,"date":"2026-01-09T16:18:48","date_gmt":"2026-01-09T15:18:48","guid":{"rendered":"https:\/\/tryus.de\/?post_type=glossar&#038;p=4027"},"modified":"2026-01-09T16:20:06","modified_gmt":"2026-01-09T15:20:06","slug":"online-marketing","status":"publish","type":"glossar","link":"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/","title":{"rendered":"Online-Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4027\" class=\"elementor elementor-4027\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67ef0f50 e-flex e-con-boxed e-con e-parent\" data-id=\"67ef0f50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17a2bef5 elementor-widget elementor-widget-glossary_breadcrumb\" data-id=\"17a2bef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossary_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumb\"><ul class=\"glossary-breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/tryus.de\/en\/glossar\/\"><span itemprop=\"name\">Glossar<\/span><\/a><meta itemprop=\"position\" content=\"1\" \/><span class=\"glossary-separator\"> | <\/span><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" class=\"glossary-current-page\">Online-Marketing<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5026a571 h1-title elementor-widget elementor-widget-heading\" data-id=\"5026a571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Online-Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a41b0d1 e-flex e-con-boxed e-con e-parent\" data-id=\"7a41b0d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62064530 e-con-full e-flex e-con e-child\" data-id=\"62064530\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d313d8d elementor-widget elementor-widget-text-editor\" data-id=\"6d313d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Online-Marketing \u2013 Definition<\/h2><p><strong>Online-Marketing<\/strong> (auch Digital Marketing) umfasst alle Marketing-Ma\u00dfnahmen, die mithilfe des Internets durchgef\u00fchrt werden, um Marketingziele zu erreichen. Dies reicht von der Markenbekanntheit bis hin zum direkten Verkaufsabschluss. Es nutzt digitale Kan\u00e4le, um potenzielle Kund:innen genau dort zu erreichen, wo sie sich t\u00e4glich aufhalten: in Suchmaschinen, sozialen Netzwerken, auf Webseiten oder in ihren E-Mail-Postf\u00e4chern.<\/p><h3>\u00a0<\/h3><h3>Was geh\u00f6rt zum Online-Marketing?<\/h3><p>Zum Online-Marketing geh\u00f6ren vielf\u00e4ltige Disziplinen wie die Suchmaschinenoptimierung (SEO), Suchmaschinenwerbung (SEA), Social Media Marketing, Content Marketing sowie E-Mail- und Affiliate-Marketing. Ein zentraler Bestandteil ist das Tracking und die Datenanalyse, um den Erfolg der Ma\u00dfnahmen in Echtzeit zu messen und Kampagnen kontinuierlich zu optimieren.<\/p><h3>\u00a0<\/h3><h3>Wof\u00fcr wird Online-Marketing verwendet?<\/h3><p>Online-Marketing wird eingesetzt, um Reichweite aufzubauen, die Sichtbarkeit von Unternehmen zu erh\u00f6hen und gezielt Traffic auf digitale Angebote zu lenken. Der gr\u00f6\u00dfte Vorteil liegt in der pr\u00e4zisen Messbarkeit und der M\u00f6glichkeit, Zielgruppen durch Targeting (z. B. nach Interessen, Alter oder Standort) sehr genau und ohne gro\u00dfe Streuverluste anzusprechen.<\/p><h3>\u00a0<\/h3><h3>Unterschied zu klassischem Marketing und Performance Marketing<\/h3><p><strong>Klassisches Marketing<\/strong> nutzt analoge Kan\u00e4le wie Print, TV oder Radio, die oft schwerer messbar und weniger interaktiv sind. <strong>Performance Marketing<\/strong> ist ein Teilbereich des Online-Marketings, der strikt auf messbare Reaktionen (Klicks, K\u00e4ufe) fokussiert ist. <strong>Online-Marketing<\/strong> ist der Oberbegriff f\u00fcr alle digitalen Aktivit\u00e4ten, die sowohl langfristiges Branding als auch kurzfristige Abverk\u00e4ufe beinhalten k\u00f6nnen.<\/p><h3>\u00a0<\/h3><h3>Beispiele f\u00fcr Online-Marketing-Ma\u00dfnahmen<\/h3><ul><li>Schaltung von Google Ads (Anzeigen in Suchergebnissen)<\/li><li>Optimierung der Webseite f\u00fcr bessere Rankings (SEO)<\/li><li>Sponserte Beitr\u00e4ge auf Plattformen wie Instagram oder LinkedIn<\/li><li>Regelm\u00e4\u00dfiger Versand von Newslettern an Bestandskunden<\/li><li>Zusammenarbeit mit Influencern zur Markenst\u00e4rkung<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9997256 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9997256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d65ae0 elementor-widget elementor-widget-html\" data-id=\"61d65ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .sticked {\n    position: -webkit-sticky; \/* Unterst\u00fctzung f\u00fcr Safari *\/\n    position: sticky;\n    top: 120px; \/* Der Abstand zum oberen Rand, wenn es fixiert ist *\/\n    z-index: 100; \/* Sorgt daf\u00fcr, dass der Kasten \u00fcber anderen Inhalten bleibt *\/\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6361ed37 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_list\" data-id=\"6361ed37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Film production<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e1ed1a e-con-full sticked e-flex e-con e-child\" data-id=\"35e1ed1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2a01eb elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"1c2a01eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar Navigation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7642ca67 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_nav\" data-id=\"7642ca67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12ac4e3d e-con-full sticked e-flex e-con e-child\" data-id=\"12ac4e3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-11537546 e-con-full e-flex e-con e-child\" data-id=\"11537546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23187cc5 elementor-widget elementor-widget-image\" data-id=\"23187cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png\" class=\"attachment-large size-large wp-image-3882\" alt=\"\" srcset=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png 1024w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-300x300.png 300w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-150x150.png 150w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-175e9be5 e-con-full e-flex e-con e-child\" data-id=\"175e9be5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba94e77 elementor-widget elementor-widget-heading\" data-id=\"3ba94e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Thomas M.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5908bf6 elementor-widget elementor-widget-heading\" data-id=\"5908bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Allrounder<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c6fa55 elementor-widget elementor-widget-html\" data-id=\"79c6fa55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .contact-wrapper {\n        color: #FFFFFF !important;\n        position: relative;\n    }\n\n    \/* Einheitliche Gr\u00f6\u00dfe & Font *\/\n    .contact-wrapper p, \n    .contact-wrapper a, \n    #copy-status {\n        font-family: 'DM Sans', sans-serif !important;\n        font-size: 16px !important;\n        color: #FFFFFF !important;\n        margin: 0 !important;\n        line-height: 1.5 !important;\n    }\n\n    \/* Die Fragen: Bold *\/\n    .contact-wrapper p {\n        font-weight: 700 !important;\n        margin-bottom: 20px !important;\n    }\n\n    \/* Die Links: Regular *\/\n    .contact-wrapper a {\n        font-weight: 400 !important;\n        text-decoration: none !important;\n        display: flex;\n        align-items: center;\n        margin-top: 5px !important;\n        cursor: pointer;\n    }\n\n    .contact-icon {\n        width: 18px;\n        height: auto;\n        margin-right: 10px;\n    }\n\n    .contact-wrapper a:hover {\n        text-decoration: underline !important;\n    }\n\n    \/* Meldung f\u00fcr die Zwischenablage *\/\n    #copy-status {\n        display: none;\n        font-size: 12px !important;\n        color: #00FFCC !important; \/* Kurzes optisches Feedback in Mint\/Gr\u00fcn *\/\n        margin-left: 28px !important;\n        font-weight: 400 !important;\n    }\n<\/style>\n\n<div class=\"contact-wrapper\">\n    <p>\n        Questions? Just give us a call!\n        <a href=\"tel:+4952079584091\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/anruf-2-1.png\" class=\"contact-icon\" alt=\"Telefon\">\n            +49 5207 9584091\n        <\/a>\n    <\/p>\n\n    <p>\n        Send me an email!\n        <a href=\"javascript:void(0);\" onclick=\"copyEmailToClipboard('info@tryus.de')\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/umschlag-2-1.png\" class=\"contact-icon\" alt=\"Email\">\n            info@tryus.de\n        <\/a>\n        <span id=\"copy-status\">E-Mail kopiert!<\/span>\n    <\/p>\n<\/div>\n\n<script>\nfunction copyEmailToClipboard(text) {\n    navigator.clipboard.writeText(text).then(function() {\n        var status = document.getElementById(\"copy-status\");\n        status.style.display = \"block\";\n        \n        \/\/ Nach 2 Sekunden verschwindet die Meldung wieder\n        setTimeout(function() {\n            status.style.display = \"none\";\n        }, 2000);\n    }, function(err) {\n        console.error('Fehler beim Kopieren: ', err);\n    });\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-103c138e elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"103c138e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555f6bae h1-title elementor-widget elementor-widget-heading\" data-id=\"555f6bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19835de6 e-con-full e-flex e-con e-child\" data-id=\"19835de6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4320389b elementor-widget elementor-widget-glossar_nav\" data-id=\"4320389b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e83bea elementor-widget elementor-widget-glossar_list\" data-id=\"30e83bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Film production<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","class_list":["post-4027","glossar","type-glossar","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online-Marketing - tryus.de | Web | Video | Film<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Marketing - tryus.de | Web | Video | Film\" \/>\n<meta property=\"og:description\" content=\"Glossar | Online-Marketing Online-Marketing Online-Marketing \u2013 Definition Online-Marketing (auch Digital Marketing) umfasst alle Marketing-Ma\u00dfnahmen, die mithilfe des Internets durchgef\u00fchrt werden, um Marketingziele zu erreichen. Dies reicht von der Markenbekanntheit bis hin zum direkten Verkaufsabschluss. Es nutzt digitale Kan\u00e4le, um potenzielle Kund:innen genau dort zu erreichen, wo sie sich t\u00e4glich aufhalten: in Suchmaschinen, sozialen Netzwerken, auf [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"tryus.de | Web | Video | Film\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T15:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/online-marketing\\\/\",\"url\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/online-marketing\\\/\",\"name\":\"Online-Marketing - tryus.de | Web | Video | Film\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/online-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/online-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\",\"datePublished\":\"2026-01-09T15:18:48+00:00\",\"dateModified\":\"2026-01-09T15:20:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/online-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/online-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/online-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\",\"contentUrl\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/online-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/tryus.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online-Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#website\",\"url\":\"https:\\\/\\\/tryus.de\\\/\",\"name\":\"TryUs.de | Web | Video | Film\",\"description\":\"Unsere Online Agentur leistet Webdesign, Shop-Entwicklung, Social Media Marketing und Social Recruiting. F\u00fcr Ihren digitalen Erfolg! Try Us!\",\"publisher\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tryus.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#organization\",\"name\":\"TryUs GmbH\",\"url\":\"https:\\\/\\\/tryus.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/wordpress.p697937.webspaceconfig.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-tryus-de-black-1-scaled.png\",\"contentUrl\":\"http:\\\/\\\/wordpress.p697937.webspaceconfig.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-tryus-de-black-1-scaled.png\",\"width\":2560,\"height\":542,\"caption\":\"TryUs GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/tryus.de\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@TryUsGmbH\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online-Marketing - tryus.de | Web | Video | Film","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Online-Marketing - tryus.de | Web | Video | Film","og_description":"Glossar | Online-Marketing Online-Marketing Online-Marketing \u2013 Definition Online-Marketing (auch Digital Marketing) umfasst alle Marketing-Ma\u00dfnahmen, die mithilfe des Internets durchgef\u00fchrt werden, um Marketingziele zu erreichen. Dies reicht von der Markenbekanntheit bis hin zum direkten Verkaufsabschluss. Es nutzt digitale Kan\u00e4le, um potenzielle Kund:innen genau dort zu erreichen, wo sie sich t\u00e4glich aufhalten: in Suchmaschinen, sozialen Netzwerken, auf [&hellip;]","og_url":"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/","og_site_name":"tryus.de | Web | Video | Film","article_modified_time":"2026-01-09T15:20:06+00:00","og_image":[{"url":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tryus.de\/glossar\/begriff\/online-marketing\/","url":"https:\/\/tryus.de\/glossar\/begriff\/online-marketing\/","name":"Online-Marketing - tryus.de | Web | Video | Film","isPartOf":{"@id":"https:\/\/tryus.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/online-marketing\/#primaryimage"},"image":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/online-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","datePublished":"2026-01-09T15:18:48+00:00","dateModified":"2026-01-09T15:20:06+00:00","breadcrumb":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/online-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tryus.de\/glossar\/begriff\/online-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tryus.de\/glossar\/begriff\/online-marketing\/#primaryimage","url":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","contentUrl":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tryus.de\/glossar\/begriff\/online-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/tryus.de\/"},{"@type":"ListItem","position":2,"name":"Online-Marketing"}]},{"@type":"WebSite","@id":"https:\/\/tryus.de\/#website","url":"https:\/\/tryus.de\/","name":"TryUs.de | Web | Video | Film","description":"Unsere Online Agentur leistet Webdesign, Shop-Entwicklung, Social Media Marketing und Social Recruiting. F\u00fcr Ihren digitalen Erfolg! Try Us!","publisher":{"@id":"https:\/\/tryus.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tryus.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tryus.de\/#organization","name":"TryUs GmbH","url":"https:\/\/tryus.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tryus.de\/#\/schema\/logo\/image\/","url":"http:\/\/wordpress.p697937.webspaceconfig.de\/wp-content\/uploads\/2025\/10\/cropped-tryus-de-black-1-scaled.png","contentUrl":"http:\/\/wordpress.p697937.webspaceconfig.de\/wp-content\/uploads\/2025\/10\/cropped-tryus-de-black-1-scaled.png","width":2560,"height":542,"caption":"TryUs GmbH"},"image":{"@id":"https:\/\/tryus.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/tryus.de\/","https:\/\/www.youtube.com\/@TryUsGmbH"]}]}},"_links":{"self":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/4027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":5,"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/4027\/revisions"}],"predecessor-version":[{"id":4033,"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/4027\/revisions\/4033"}],"wp:attachment":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/media?parent=4027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}