{"id":3939,"date":"2026-01-09T15:44:20","date_gmt":"2026-01-09T14:44:20","guid":{"rendered":"https:\/\/tryus.de\/?post_type=glossar&#038;p=3939"},"modified":"2026-01-09T15:45:21","modified_gmt":"2026-01-09T14:45:21","slug":"digitalstrategie","status":"publish","type":"glossar","link":"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/","title":{"rendered":"Digitalstrategie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3939\" class=\"elementor elementor-3939\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6203018a e-flex e-con-boxed e-con e-parent\" data-id=\"6203018a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26450869 elementor-widget elementor-widget-glossary_breadcrumb\" data-id=\"26450869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossary_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumb\"><ul class=\"glossary-breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/tryus.de\/en\/glossar\/\"><span itemprop=\"name\">Glossar<\/span><\/a><meta itemprop=\"position\" content=\"1\" \/><span class=\"glossary-separator\"> | <\/span><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" class=\"glossary-current-page\">Digitalstrategie<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9299a5 h1-title elementor-widget elementor-widget-heading\" data-id=\"6a9299a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digitalstrategie<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31f2ec28 e-flex e-con-boxed e-con e-parent\" data-id=\"31f2ec28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29948f16 e-con-full e-flex e-con e-child\" data-id=\"29948f16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1093a464 elementor-widget elementor-widget-text-editor\" data-id=\"1093a464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Digitalstrategie \u2013 Definition<\/h2><p><strong>Digitalstrategie<\/strong> beschreibt den langfristigen Plan eines Unternehmens, wie digitale Technologien und Medien genutzt werden, um Gesch\u00e4ftsziele zu erreichen und Wettbewerbsvorteile zu sichern. Sie ist das Bindeglied zwischen der allgemeinen Unternehmensstrategie und der operativen Umsetzung von digitalen Ma\u00dfnahmen (wie Web-Entwicklung oder Online-Marketing).<\/p><h3>\u00a0<\/h3><h3>Was geh\u00f6rt zur Digitalstrategie?<\/h3><p>Zu einer Digitalstrategie z\u00e4hlen die Definition klarer Ziele (KPIs), die Analyse der digitalen Reife des Unternehmens sowie die Auswahl der passenden Kan\u00e4le und Technologien. Auch die Transformation interner Prozesse, die Schulung von Mitarbeitenden und die Budgetplanung f\u00fcr digitale Infrastruktur sind Kernbestandteile einer umfassenden Strategie.<\/p><h3>\u00a0<\/h3><h3>Wof\u00fcr wird die Digitalstrategie verwendet?<\/h3><p>Eine Digitalstrategie wird eingesetzt, um sicherzustellen, dass digitale Investitionen nicht ziellos erfolgen, sondern auf ein gemeinsames Ziel einzahlen. Sie dient als Leitplanke f\u00fcr alle digitalen Projekte und hilft dabei, auf Marktver\u00e4nderungen und ver\u00e4ndertes Nutzerverhalten proaktiv zu reagieren, statt lediglich punktuell auf Trends zu setzen.<\/p><h3>\u00a0<\/h3><h3>Unterschied zu IT-Strategie und Marketingstrategie<\/h3><p><strong>IT-Strategie<\/strong> konzentriert sich prim\u00e4r auf die technische Infrastruktur, Hardware und Software-Systeme im Hintergrund. <strong>Marketingstrategie<\/strong> fokussiert sich auf die Marktpositionierung und den Absatz von Produkten oder Dienstleistungen. <strong>Digitalstrategie<\/strong> verkn\u00fcpft diese Bereiche und betrachtet, wie das gesamte Gesch\u00e4ftsmodell durch Digitalisierung transformiert oder optimiert werden kann.<\/p><h3>\u00a0<\/h3><h3>Beispiele f\u00fcr Strategie-Elemente<\/h3><ul><li>Einf\u00fchrung eines E-Commerce-Kanals als Erg\u00e4nzung zum station\u00e4ren Handel<\/li><li>Automatisierung von Kundenservice-Prozessen (z. B. durch Self-Service-Portale)<\/li><li>Datenstrategie zur personalisierten Kundenansprache<\/li><li>Entwicklung einer Mobile-First-Strategie f\u00fcr alle digitalen Angebote<\/li><li>Digitalisierung der internen Kommunikation und Zusammenarbeit (New Work)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffdeb00 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ffdeb00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9cf584 elementor-widget elementor-widget-html\" data-id=\"1b9cf584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .sticked {\n    position: -webkit-sticky; \/* Unterst\u00fctzung f\u00fcr Safari *\/\n    position: sticky;\n    top: 120px; \/* Der Abstand zum oberen Rand, wenn es fixiert ist *\/\n    z-index: 100; \/* Sorgt daf\u00fcr, dass der Kasten \u00fcber anderen Inhalten bleibt *\/\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710e3b2c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_list\" data-id=\"710e3b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Film production<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12bfe648 e-con-full sticked e-flex e-con e-child\" data-id=\"12bfe648\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc2c954 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"1dc2c954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar Navigation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cfb60d0 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-glossar_nav\" data-id=\"5cfb60d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5975bc95 e-con-full sticked e-flex e-con e-child\" data-id=\"5975bc95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a5076a0 e-con-full e-flex e-con e-child\" data-id=\"a5076a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69647127 elementor-widget elementor-widget-image\" data-id=\"69647127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png\" class=\"attachment-large size-large wp-image-3882\" alt=\"\" srcset=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png 1024w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-300x300.png 300w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-150x150.png 150w, https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31915a63 e-con-full e-flex e-con e-child\" data-id=\"31915a63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5225153a elementor-widget elementor-widget-heading\" data-id=\"5225153a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Thomas M.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e48b75f elementor-widget elementor-widget-heading\" data-id=\"4e48b75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Allrounder<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fd9a6d elementor-widget elementor-widget-html\" data-id=\"21fd9a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .contact-wrapper {\n        color: #FFFFFF !important;\n        position: relative;\n    }\n\n    \/* Einheitliche Gr\u00f6\u00dfe & Font *\/\n    .contact-wrapper p, \n    .contact-wrapper a, \n    #copy-status {\n        font-family: 'DM Sans', sans-serif !important;\n        font-size: 16px !important;\n        color: #FFFFFF !important;\n        margin: 0 !important;\n        line-height: 1.5 !important;\n    }\n\n    \/* Die Fragen: Bold *\/\n    .contact-wrapper p {\n        font-weight: 700 !important;\n        margin-bottom: 20px !important;\n    }\n\n    \/* Die Links: Regular *\/\n    .contact-wrapper a {\n        font-weight: 400 !important;\n        text-decoration: none !important;\n        display: flex;\n        align-items: center;\n        margin-top: 5px !important;\n        cursor: pointer;\n    }\n\n    .contact-icon {\n        width: 18px;\n        height: auto;\n        margin-right: 10px;\n    }\n\n    .contact-wrapper a:hover {\n        text-decoration: underline !important;\n    }\n\n    \/* Meldung f\u00fcr die Zwischenablage *\/\n    #copy-status {\n        display: none;\n        font-size: 12px !important;\n        color: #00FFCC !important; \/* Kurzes optisches Feedback in Mint\/Gr\u00fcn *\/\n        margin-left: 28px !important;\n        font-weight: 400 !important;\n    }\n<\/style>\n\n<div class=\"contact-wrapper\">\n    <p>\n        Questions? Just give us a call!\n        <a href=\"tel:+4952079584091\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/anruf-2-1.png\" class=\"contact-icon\" alt=\"Telefon\">\n            +49 5207 9584091\n        <\/a>\n    <\/p>\n\n    <p>\n        Send me an email!\n        <a href=\"javascript:void(0);\" onclick=\"copyEmailToClipboard('info@tryus.de')\">\n            <img decoding=\"async\" src=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/umschlag-2-1.png\" class=\"contact-icon\" alt=\"Email\">\n            info@tryus.de\n        <\/a>\n        <span id=\"copy-status\">E-Mail kopiert!<\/span>\n    <\/p>\n<\/div>\n\n<script>\nfunction copyEmailToClipboard(text) {\n    navigator.clipboard.writeText(text).then(function() {\n        var status = document.getElementById(\"copy-status\");\n        status.style.display = \"block\";\n        \n        \/\/ Nach 2 Sekunden verschwindet die Meldung wieder\n        setTimeout(function() {\n            status.style.display = \"none\";\n        }, 2000);\n    }, function(err) {\n        console.error('Fehler beim Kopieren: ', err);\n    });\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78a6ba4a elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"78a6ba4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39000fce h1-title elementor-widget elementor-widget-heading\" data-id=\"39000fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossar<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b922e7 e-con-full e-flex e-con e-child\" data-id=\"72b922e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7386e elementor-widget elementor-widget-glossar_nav\" data-id=\"dc7386e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_nav.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { \r\n                    margin-bottom: 40px; \r\n                    font-family: sans-serif; \r\n                    scroll-margin-top: 20vh; \/* Schiebt den Buchstaben 20% von oben nach unten *\/\r\n                }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n          .gl-nav a { \r\n            text-decoration: none; \r\n            color: grey; \r\n            padding: 5px 12px; \r\n            border: 1px solid #ddd; \r\n            border-radius: 4px; \r\n            transition: 0.3s; \r\n            font-family: sans-serif; \r\n        }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n\t\t\t\t\r\n\t\t        .gl-nav { \r\n\r\n            display: flex; \r\n\r\n            flex-wrap: wrap; \r\n\r\n            gap: 8px; \r\n\r\n            justify-content: flex-start; \/* Ge\u00e4ndert von center auf flex-start *\/\r\n\r\n            margin: 20px 0; \r\n\r\n        }\t\t\r\n\t\t\t\t\r\n         .gl-nav a:hover { \r\n            color: #0073aa; \r\n            border-color: #0073aa; \r\n        }\r\n                html { scroll-behavior: smooth; } \/* Macht das Springen angenehm weich *\/\r\n            <\/style>\r\n    <div class=\"gl-nav\"><a href=\"#letter-A\">A<\/a><a href=\"#letter-B\">B<\/a><a href=\"#letter-C\">C<\/a><a href=\"#letter-D\">D<\/a><a href=\"#letter-E\">E<\/a><a href=\"#letter-F\">F<\/a><a href=\"#letter-G\">G<\/a><a href=\"#letter-H\">H<\/a><a href=\"#letter-I\">I<\/a><a href=\"#letter-J\">J<\/a><a href=\"#letter-K\">K<\/a><a href=\"#letter-L\">L<\/a><a href=\"#letter-M\">M<\/a><a href=\"#letter-N\">N<\/a><a href=\"#letter-O\">O<\/a><a href=\"#letter-P\">P<\/a><a href=\"#letter-Q\">Q<\/a><a href=\"#letter-R\">R<\/a><a href=\"#letter-S\">S<\/a><a href=\"#letter-T\">T<\/a><a href=\"#letter-U\">U<\/a><a href=\"#letter-V\">V<\/a><a href=\"#letter-W\">W<\/a><a href=\"#letter-X\">X<\/a><a href=\"#letter-Y\">Y<\/a><a href=\"#letter-Z\">Z<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3237c3 elementor-widget elementor-widget-glossar_list\" data-id=\"1c3237c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"glossar_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n                .gl-sec { margin-bottom: 40px; font-family: sans-serif; }\r\n                .gl-head { font-size: 2rem; border-bottom: 1px solid #ddd; padding-bottom: 5px; margin-bottom: 15px; }\r\n                .gl-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 10px; list-style: none; padding:0; }\r\n                .gl-list a { text-decoration: none; color: #333; transition: 0.3s; }\r\n                .gl-list a:hover { color: #0073aa; }\r\n            <\/style><div id=\"letter-A\" class=\"gl-sec\"><h2 class=\"gl-head\">A<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/analyse\/\">Analyse<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/auffindbarkeit\/\">Auffindbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-B\" class=\"gl-sec\"><h2 class=\"gl-head\">B<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/b2b-marketing\/\">B2B Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/backlink\/\">Backlink<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/branding\/\">Branding<\/a><\/li><\/ul><\/div><div id=\"letter-C\" class=\"gl-sec\"><h2 class=\"gl-head\">C<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/chatgpt\/\">ChatGPT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-marketing\/\">Content Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/content-strategie\/\">Content Strategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/conversion\/\">Conversion<\/a><\/li><\/ul><\/div><div id=\"letter-D\" class=\"gl-sec\"><h2 class=\"gl-head\">D<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\">Digitalstrategie<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/domain\/\">Domain<\/a><\/li><\/ul><\/div><div id=\"letter-E\" class=\"gl-sec\"><h2 class=\"gl-head\">E<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/e-commerce\/\">E-Commerce<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/eeat\/\">EEAT<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/erwaehnung-in-ki-antworten\/\">Erw\u00e4hnung in KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/expertise\/\">Expertise<\/a><\/li><\/ul><\/div><div id=\"letter-F\" class=\"gl-sec\"><h2 class=\"gl-head\">F<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/fachkompetenz\/\">Fachkompetenz<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/filmproduktion\/\">Film production<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/framework\/\">Framework<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/funnel\/\">Funnel<\/a><\/li><\/ul><\/div><div id=\"letter-G\" class=\"gl-sec\"><h2 class=\"gl-head\">G<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo\/\">GEO<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/geo-checker\/\">GEO Checker<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/google-ranking\/\">Google Ranking<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/grafikdesign\/\">Grafikdesign<\/a><\/li><\/ul><\/div><div id=\"letter-H\" class=\"gl-sec\"><h2 class=\"gl-head\">H<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/hosting\/\">Hosting<\/a><\/li><\/ul><\/div><div id=\"letter-I\" class=\"gl-sec\"><h2 class=\"gl-head\">I<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/interaktion\/\">Interaktion<\/a><\/li><\/ul><\/div><div id=\"letter-J\" class=\"gl-sec\"><h2 class=\"gl-head\">J<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/journey\/\">Journey<\/a><\/li><\/ul><\/div><div id=\"letter-K\" class=\"gl-sec\"><h2 class=\"gl-head\">K<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/kampagne\/\">Kampagne<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/keyword\/\">Keyword<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-antworten\/\">KI Antworten<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/ki-sichtbarkeit\/\">KI Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-L\" class=\"gl-sec\"><h2 class=\"gl-head\">L<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/landingpage\/\">Landingpage<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/lokale-sichtbarkeit\/\">lokale Sichtbarkeit<\/a><\/li><\/ul><\/div><div id=\"letter-M\" class=\"gl-sec\"><h2 class=\"gl-head\">M<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/marketing-automation\/\">Marketing Automation<\/a><\/li><\/ul><\/div><div id=\"letter-N\" class=\"gl-sec\"><h2 class=\"gl-head\">N<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/netzwerk\/\">Netzwerk<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/nutzererlebnis-ux\/\">Nutzererlebnis (UX)<\/a><\/li><\/ul><\/div><div id=\"letter-O\" class=\"gl-sec\"><h2 class=\"gl-head\">O<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/online-marketing\/\">Online-Marketing<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/owl\/\">OWL<\/a><\/li><\/ul><\/div><div id=\"letter-P\" class=\"gl-sec\"><h2 class=\"gl-head\">P<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/perplexity\/\">Perplexity<\/a><\/li><\/ul><\/div><div id=\"letter-Q\" class=\"gl-sec\"><h2 class=\"gl-head\">Q<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/qualitaetsmanagement\/\">Qualit\u00e4tsmanagement<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/quelle\/\">Quelle<\/a><\/li><\/ul><\/div><div id=\"letter-R\" class=\"gl-sec\"><h2 class=\"gl-head\">R<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/regionale-sichtbarkeit\/\">regionale Sichtbarkeit<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/responsive-design\/\">Responsive Design<\/a><\/li><\/ul><\/div><div id=\"letter-S\" class=\"gl-sec\"><h2 class=\"gl-head\">S<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/screen-design\/\">Screen Design<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/seo-suchmaschinenoptimierung\/\">SEO (Suchmaschinenoptimierung)<\/a><\/li><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/sichtbarkeitscheck\/\">Sichtbarkeitscheck<\/a><\/li><\/ul><\/div><div id=\"letter-T\" class=\"gl-sec\"><h2 class=\"gl-head\">T<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/tracking\/\">Tracking<\/a><\/li><\/ul><\/div><div id=\"letter-U\" class=\"gl-sec\"><h2 class=\"gl-head\">U<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/usability\/\">Usability<\/a><\/li><\/ul><\/div><div id=\"letter-V\" class=\"gl-sec\"><h2 class=\"gl-head\">V<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/videomarketing\/\">Videomarketing<\/a><\/li><\/ul><\/div><div id=\"letter-W\" class=\"gl-sec\"><h2 class=\"gl-head\">W<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/webdesign\/\">Webdesign<\/a><\/li><\/ul><\/div><div id=\"letter-X\" class=\"gl-sec\"><h2 class=\"gl-head\">X<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/xml-sitemap\/\">XML-Sitemap<\/a><\/li><\/ul><\/div><div id=\"letter-Z\" class=\"gl-sec\"><h2 class=\"gl-head\">Z<\/h2><ul class=\"gl-list\"><li><a href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/zielgruppe\/\">Zielgruppe<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","class_list":["post-3939","glossar","type-glossar","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalstrategie - tryus.de | Web | Video | Film<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalstrategie - tryus.de | Web | Video | Film\" \/>\n<meta property=\"og:description\" content=\"Glossar | Digitalstrategie Digitalstrategie Digitalstrategie \u2013 Definition Digitalstrategie beschreibt den langfristigen Plan eines Unternehmens, wie digitale Technologien und Medien genutzt werden, um Gesch\u00e4ftsziele zu erreichen und Wettbewerbsvorteile zu sichern. Sie ist das Bindeglied zwischen der allgemeinen Unternehmensstrategie und der operativen Umsetzung von digitalen Ma\u00dfnahmen (wie Web-Entwicklung oder Online-Marketing). \u00a0 Was geh\u00f6rt zur Digitalstrategie? Zu einer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/\" \/>\n<meta property=\"og:site_name\" content=\"tryus.de | Web | Video | Film\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T14:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/digitalstrategie\\\/\",\"url\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/digitalstrategie\\\/\",\"name\":\"Digitalstrategie - tryus.de | Web | Video | Film\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/digitalstrategie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/digitalstrategie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\",\"datePublished\":\"2026-01-09T14:44:20+00:00\",\"dateModified\":\"2026-01-09T14:45:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/digitalstrategie\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/digitalstrategie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/digitalstrategie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\",\"contentUrl\":\"https:\\\/\\\/tryus.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Gemini_Generated_Image_kimmcekimmcekimm.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tryus.de\\\/glossar\\\/begriff\\\/digitalstrategie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/tryus.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitalstrategie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#website\",\"url\":\"https:\\\/\\\/tryus.de\\\/\",\"name\":\"TryUs.de | Web | Video | Film\",\"description\":\"Unsere Online Agentur leistet Webdesign, Shop-Entwicklung, Social Media Marketing und Social Recruiting. F\u00fcr Ihren digitalen Erfolg! Try Us!\",\"publisher\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tryus.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#organization\",\"name\":\"TryUs GmbH\",\"url\":\"https:\\\/\\\/tryus.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tryus.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/wordpress.p697937.webspaceconfig.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-tryus-de-black-1-scaled.png\",\"contentUrl\":\"http:\\\/\\\/wordpress.p697937.webspaceconfig.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-tryus-de-black-1-scaled.png\",\"width\":2560,\"height\":542,\"caption\":\"TryUs GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/tryus.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/tryus.de\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@TryUsGmbH\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digitalstrategie - tryus.de | Web | Video | Film","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/","og_locale":"en_US","og_type":"article","og_title":"Digitalstrategie - tryus.de | Web | Video | Film","og_description":"Glossar | Digitalstrategie Digitalstrategie Digitalstrategie \u2013 Definition Digitalstrategie beschreibt den langfristigen Plan eines Unternehmens, wie digitale Technologien und Medien genutzt werden, um Gesch\u00e4ftsziele zu erreichen und Wettbewerbsvorteile zu sichern. Sie ist das Bindeglied zwischen der allgemeinen Unternehmensstrategie und der operativen Umsetzung von digitalen Ma\u00dfnahmen (wie Web-Entwicklung oder Online-Marketing). \u00a0 Was geh\u00f6rt zur Digitalstrategie? Zu einer [&hellip;]","og_url":"https:\/\/tryus.de\/en\/glossar\/begriff\/digitalstrategie\/","og_site_name":"tryus.de | Web | Video | Film","article_modified_time":"2026-01-09T14:45:21+00:00","og_image":[{"url":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tryus.de\/glossar\/begriff\/digitalstrategie\/","url":"https:\/\/tryus.de\/glossar\/begriff\/digitalstrategie\/","name":"Digitalstrategie - tryus.de | Web | Video | Film","isPartOf":{"@id":"https:\/\/tryus.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/digitalstrategie\/#primaryimage"},"image":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/digitalstrategie\/#primaryimage"},"thumbnailUrl":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","datePublished":"2026-01-09T14:44:20+00:00","dateModified":"2026-01-09T14:45:21+00:00","breadcrumb":{"@id":"https:\/\/tryus.de\/glossar\/begriff\/digitalstrategie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tryus.de\/glossar\/begriff\/digitalstrategie\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tryus.de\/glossar\/begriff\/digitalstrategie\/#primaryimage","url":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png","contentUrl":"https:\/\/tryus.de\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_kimmcekimmcekimm.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tryus.de\/glossar\/begriff\/digitalstrategie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/tryus.de\/"},{"@type":"ListItem","position":2,"name":"Digitalstrategie"}]},{"@type":"WebSite","@id":"https:\/\/tryus.de\/#website","url":"https:\/\/tryus.de\/","name":"TryUs.de | Web | Video | Film","description":"Unsere Online Agentur leistet Webdesign, Shop-Entwicklung, Social Media Marketing und Social Recruiting. F\u00fcr Ihren digitalen Erfolg! Try Us!","publisher":{"@id":"https:\/\/tryus.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tryus.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tryus.de\/#organization","name":"TryUs GmbH","url":"https:\/\/tryus.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tryus.de\/#\/schema\/logo\/image\/","url":"http:\/\/wordpress.p697937.webspaceconfig.de\/wp-content\/uploads\/2025\/10\/cropped-tryus-de-black-1-scaled.png","contentUrl":"http:\/\/wordpress.p697937.webspaceconfig.de\/wp-content\/uploads\/2025\/10\/cropped-tryus-de-black-1-scaled.png","width":2560,"height":542,"caption":"TryUs GmbH"},"image":{"@id":"https:\/\/tryus.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/tryus.de\/","https:\/\/www.youtube.com\/@TryUsGmbH"]}]}},"_links":{"self":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/3939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":2,"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/3939\/revisions"}],"predecessor-version":[{"id":3942,"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/glossar\/3939\/revisions\/3942"}],"wp:attachment":[{"href":"https:\/\/tryus.de\/en\/wp-json\/wp\/v2\/media?parent=3939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}